PREAMBLE

Spirits are cultural assets, and enjoying them is a centuries-old tradition: they are consumed responsibly by millions of adults worldwide every day, and in many societies they are an expression of our zest for life.

For more than 70 years, we have continuously strived to produce spirits of the highest quality and with an unmistakable flavor. Today, Jägermeister is the most successful herbal liqueur in the world. It is sold in over 80 countries and enjoyed by millions of people on a wide variety of occasions.

In 1934, Curt Mast created what is now known the world over as Jägermeister, combining 56 different natural ingredients, including select herbs, blossoms, roots and fruits from every corner of the globe. Since then we have succeeded in combining the great traditions of a family-owned company with innovative and exciting marketing strategies. This has made Jägermeister one of the most successful premium brands worldwide. The Jägermeister brand has a strong character and stands for unique, authentic flavor.

As a family company, we are aware of our responsibility to the people who consume our products and therefore are committed to the responsible marketing and advertising of our products. We pay special attention to ensure that our sales, marketing, communication, and advertising activities promote the responsible enjoyment of our products by adults of legal purchase age who choose to drink. We are convinced that implementing this code will contribute to the long-term success of our brand.

 

OUR PRINCIPLES

FOR ADULTS ONLY

PRINCIPLE 1

Jägermeister is intended for adults of legal purchase age who choose to drink.

Minors must be given special protection. Drinking alcohol should be a choice that is made freely by adults. In marketing and communications activities, we will strongly support the message that the consumption of alcohol is only for adults who have attained the legal minimum age.

 

COMMITTED TO RESPONSIBLE CONSUMPTION

PRINCIPLE 2

Jägermeister’s commitment to responsible consumption is an important, integral component of all advertising and marketing practices.

At Jägermeister, we strive to promote the message that alcohol should be consumed responsibly. We will incorporate responsible drinking statements in our communications wherever practicable and possible. In our marketing and communications work, the consumption of alcoholic beverages will be depicted exclusively as responsible and moderate enjoyment.

 

DISCOURAGING ABUSIVE CONSUMPTION

PRINCIPLE 3

Jägermeister encourages responsible decision-making regarding the consumption of alcohol and discourages abusive consumption.

At Jägermeister, we reject any consumption of alcohol that is irresponsible, abusive or excessive. Our marketing and communications activities will not claim that the consumption of Jägermeister enhances mental ability or physical performance.

 

HONORING COMMUNITY STANDARDS

PRINCIPLE 4

Jägermeister marketing and advertising should reflect generally accepted standards of good taste while recognizing that these standards can vary from nation to nation.

At Jägermeister, we hold socially accepted standards and conventions in high esteem since our products are enjoyed by millions of different people. We want to play our part in a multicultural society and we honor the diversity of people, ideas and beliefs. Accordingly, our marketing will never denigrate anybody because of his or her sex, ethnicity or belief, nor because of his or her religious or political views.

 

JÄGERMEISTER OBSERVES THE LAW

PRINCIPLE 5

Jägermeister marketing and advertising abides by all laws, regulations, and national self-imposed codes.

The Jägermeister Marketing Code sets out fundamental principles that are applicable for any country in which we are active. In countries where local laws and advertising regulations place additional requirements on doing business, these additional requirements must also be met.

COMPLIANCE WITH THE CODE

The marketing and advertising practices of every country in which we do business will be periodically reviewed to ensure compliance with this Jägermeister Marketing Code. These periodic reviews will examine all marketing and advertising practices, including the following areas:

  • Traditional Advertising
  • New Media (websites, social networking, etc.) 
  • Point of Sale/Consumption Materials 
  • Promotional Activities
  • Event Sponsorships
  • Public Relations

 

CONTACT

If you have any questions, comments or feedback regarding the Jägermeister Marketing Code, please do not hesitate to contact us.

Corporate Communications
Phone: +49 5331 81-448
Fax: +49 5331 81-411
MARKETING.CODE@JAEGERMEISTER.DE

Mast-Jägermeister SE
Jägermeisterstraße 7–15
38296 Wolfenbüttel
Germany

Thank you Berlin

Six Ambassadors of the Night, four special event series, and a day-to-night program spanning over 100 events: We are proud to have made a space for new directions in Berlin's nightlife over the past few months, and we're glad you came along for the journey.

The NIGHT EMBASSY is now officially closed. A warm thank you to all who visited us over the past few months, and to all the artists, curators, performers, and innovators who shaped the NIGHT EMBASSY program. Stay tuned for our next adventure, but for now the night is yours.

Meet the
Ambassadors
of the Night
Sep 6 - Sep 19
CO:QUO
-x-
Digi-Gxl
More Info
Sep 20 - Oct 3
Ghost, I
-x-
No Start
No End
More Info
Oct 4 - Oct 14
Peripheral
Intuitions
More Info
Oct 20 - Oct 26
PANSY
More Info
Nov 1 - Nov 15
MOVE.UNLTD
More Info
Nov 18 - Nov 30
Sweetest
Taboo
More Info
Additional
program
Oct 18 - Oct 19
NobodyListen
More Info
Oct 29 - Nov 1
Wemaisnone
More Info
Nov 30 - Dec 1
AfterDark Society
More Info
Dec 5 - Dec 15
Night Embassy Closing
More Info
Upcoming
Events
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#1

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All
About

Jägermeister is proud to present the Berlin Night Embassy scholarship program this fall. After uncovering some of the creative community's most visionary ideas for reinventing Berlin’s nightlife, six Ambassadors with the boldest ideas in the city were chosen. 

As Pansy, Ghost, I x No Start No End, Peripheral Intuitions, MOVE.UNLTD, CO:QUO x Digi-Gxl, and Sweetest Taboo, the Ambassadors come from around the world, but share a common love for the city’s nightlife. We’re also giving them a blank canvas to explore their chosen topics and concepts with the support of the NIGHT EMBASSY Creative Board, five renowned figures known for their contributions to Berlin’s club and music culture: Lutz Leichsenring, executive member of the Berlin Club Commission; music journalist Christine Kakaire; Dimitri Hegemann, Berlin club luminary and founder of Tresor; Linnea Palmestal, DJ, activist and founder of women’s, trans and non-binary collective No Shade; and Bernard Koomson, DJ and founder of artist collective deadHYPE. Under the curatorial direction of each ambassador, the NIGHT EMBASSY will also be a public showcase of their work, putting them in charge of a day-to-night program with collaborators and mediums of their choice.

Starting on September 6, they’re given a blank canvas and a two-week residencies in our custom-built modular art and music space in the heart of Kreuzberg to explore new creative directions in Berlin's nightlife through day-to-night programming ranging from workshops, film screenings, performances, and parties, of course.

https://youtu.be/qypU_yIrZzA

The NIGHT EMBASSY draws inspiration from both Jägermeister’s own heritage of irreverent perfectionism and the freeform creativity of Berlin’s long-standing nightlife and art scene. As such, Jägermeister welcomes artists based in Berlin from any background, age and level of experience: The NIGHT EMBASSY is open to all bold thinkers committed to bringing their ideas to life. Our selected projects shine a light on new possibilities for artforms connected to club culture, and foster a strong sense of community.

Each residency will be tailored to the experience of its participants. With educational lectures, hands-on workshops and expert guidance to help cultivate their career in the arts and onwards, the program aims to equip each ambassador with the inspiration, technical know-how and practical support to transform their creative practice and redefine Berlin’s nightlife.

 

The NIGHT EMBASSY Creative Board Members 

Each Ambassador has also received the support of the NIGHT EMBASSY Creative Board, five renowned figures known for their contributions to Berlin’s club and music culture.

 

Lutz Leichsenring
As the founder of The Creative Footprint and executive board member of the Berlin Club Commission,  Lutz Leichsenring has dedicated his life to building, promoting and protecting Berlin’s nightlife.

 

Christine Kakaire
Christine Kakaire’s experience in the music industry is unparalleled: The writer and presenter has worked across Sydney, London and Berlin for publications and organisations ranging from Pitchfork and Resident Advisor to Google Play and Boiler Room.

 

Linnéa Palmestål
A DJ and activist by trade, Linnéa Palmestål has spent years building a better and more inclusive club culture with her networks in Berlin as the founder of women’s, trans and non-binary collective No Shade.

 

Dimitri Hegemann
Dimitri Hegemann’s name is synonymous with Berlin’s nightlife: The club luminary founded Tresor shortly after the fall of the Berlin Wall and the rest is history.

 

Bernard Koomson
The sneakerhead-turned-DJ Bernard Koomson brings together music and video art with his collective deadHYPE. 

Contact and
Location

For any inquiries on the NIGHT EMBASSY project, please contact us on support@night-embassy.com.

Stay tuned in the meanwhile, mid-August we will release the first Ambassador program. 

Make sure to subscribe to our mailing list, and follow us on Facebook and Instagram.

The NIGHT EMBASSY
Falckensteinstraße 48,
10997 Berlin

Open in maps

 

How it
works

The NIGHT EMBASSY is an event space provided by Jägermeister, run with the Ambassadors of the Night.

Space
Together, we want to provide a good and safe experience for everyone taking part. This is why aggression, harassment or hate speech of any kind will not be tolerated at our events or at the door. If you notice any such behaviour, please let a member of staff or one of our team at the venue know immediately. These are branded events and, at times, there will be content captured, that may be used for promotional material in the future. By entering the event venue you consent to this.

Entry
All events at the NIGHT EMBASSY are free of charge. Entry cannot be guaranteed without a ticket, which you can download via each Ambassador's page on this website. All events are capacity based events. When the venue is at capacity, we will not be able to admit any more guests due to health and safety regulations.

Program info
We will release program info every two weeks. If you'd like to hear of these releases from us, sign up for our mailing list to the right! We will only use your email for program updates.

Stay in touch elsewhere
Follow us on Instagram and Facebook for updates including; program release dates and ticket information and from the NIGHT EMBASSY BERLIN.

To access our NIGHT EMBASSY website you must be of legal drinking age in your country of access or older.
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